The campaign aims to reinforce the brand’s presence in volleyball and showcases the players from the Dentil Praia Clube team
Bem Brasil announced the launch of a campaign that aims to strengthen the brand as a supporter of vlei.
The play features the presence of players from the two-time Women’s Superliga champion team in the 2022/2023 season, Dentil Praia Clube, which is sponsored by the brand.
“Volleyball is an exceptional sport, widely loved by Brazilians and that touches our emotions, bringing joy, fun and unforgettable moments to the public. Likewise, Bem Brasil seeks to bring joy and celebrate unique moments for Brazilians. The company arrives to sports marketing to stay and this campaign celebrates an already successful partnership between Dentil/Praia Clube and Bem Brasil”, said Flávia Naves, responsible for Marketing, Customer Experience and Trade Marketing at Bem Brasil.
For the production of the video, a series of factors were taken into consideration regarding the profile of the current public that watches volleyball as a viewer over 25 years old and who has the habit of using two screens while watching the games, the cell phone and the of television.
The campaign is being broadcast on digital platforms and on television, during the Women’s Superliga games on SporTV and also on Globoplay.
