Contract between São Paulo and the Mondelz brand will be for three years; stadium call MorumBis
Bis, a Mondelz Brasil brand, announced the acquisition of naming rights to the Morumbi stadium. The agreement will be valid for three years.
MorumBis appears as an extension of the brand’s objective to bring consumers closer to moments of entertainment through leisure.
In addition to being the home of a major football club, which hosts the country’s main clubs for memorable moments, MorumBis will also continue to host major shows and events.
“In addition to the moments that we want to repeat and ask for Bis, it is also impossible not to associate the brand with the versatility of the stadium. From big games to concert stages, as well as BIS, which has options for eating alone or with the family, can be used in recipes and different flavors.”, said Fabola Menezes, marketing director at Mondelz Brasil.
(Credit: Photo by Fernando Alves on Unsplash)