With a film starring Dira Paes, the brand gestures to the future in a new institutional campaign
Americanas launched the “Thank you for believing” campaign. The film, which stars actress Dira Paes, delivers a message of thanks to the customers, employees, partners, sellers and suppliers who trusted the company throughout the year.
The campaign also highlights the longevity of the company, present in the country since 1929, and is associated with Brazilians’ ability to turn things around.
“Dreamer or optimist, you can call me whatever you want. I prefer to call myself Brazilian. Even though my name is Americanas”, says Dira Paes, at the end of the play. Watch here:
Signed by WMcCann, the campaign will have a media strategy that includes open TV, payTV and digital.
