Campaign aims to highlight the brand’s characteristics that value regional cuisine
Accor celebrates half a century of the Mercure brand with a campaign that will last until January on paid media channels and also on internal communication channels. The action aims to highlight the brand’s characteristics that value regional cuisine.
To mark 50 years, in a global partnership with Munchies and TOPJAW, Mercure is offering a “Bucket List” with 50 gastronomic experiences to inspire the palates of travelers around the world.
With 950 hotels around the world and around 60 in the Americas, guests have the opportunity to experience regional culture through the gastronomic offer provided by Mercure’s Discover Local program. Check out the Bucket List here.
The Bucket List offers options to explore the authentic flavors of Latin America, with special stops in Brazil, Peru and Argentina. In Brazil, the highlight is the Mercure Belo Horizonte Lourdes, in Minas Gerais, with a mandatory visit to the Central Market and the Casa Cheia restaurant, to try traditional local cuisine.
