Created by Talent, ask brings narrative of emotion, humor and music
Ipiranga pays homage to the Vips, as the gas station attendants are known, in an end-of-year film. Created by Ipiranga and directed by Talent, the film “Tropa do Caramelo” was recorded at Posto Pilar do Tiet, in So Paulo, and takes place on New Year’s Eve.
In the story, several people pass through the place to fill up (with fuel, shopping at AmPm, etc.) and make the night more special. When the last customer leaves, the VIPs are surprised with a surprise party thrown by the chains’ most famous gas station attendant, the gas station attendant Matu, rescued and adopted two years ago by Rede Castelo’s Ipiranga gas station, in Campinas, alongside other little dogs, at the same time. of the turn.
The film featured canine actors, who will be participating in a pet adoption campaign, in partnership with NGOs.
”It’s not common for a brand in the category to communicate in this way, especially at this time of year, when many brands have more emotional messages. But this way we were able to reinforce the partnership and commitment to the audience’s journey in an unusual way,” said Camila Miyamura, creative director at Talent
