Tournament, which is the biggest base football tournament in the world, starts on January 2nd
mrjack.bet will be an official sponsor of Copinha 2024, one of the main grassroots football competitions in the world, organized by the Federao Paulista de Futebol. The tournament, which officially marks the start of the Brazilian football season, attracts the attention of millions of fans to discover the sport’s next stars.
The brand’s proposal by becoming a supporter of the championship is to reinforce its plans to encourage sports, especially in the youth categories.
Mr. Jack guaranteed exclusive ownership of the competition’s goals and will have his brand activated every time the ball hits the net in the main games, on the LED boards – used for the first time in the Copa So Paulo.
The brand will be present in all games of the tournament, with displays of field signs, prisms, interview backdrops, sponsored content on Copinha’s social networks and the possibility of special activations.
The 2024 Copinha will feature 255 games over 24 days. With an audience of more than 15 million people in 2023, in addition to engagement with more than 104 million impressions on Instagram, reaching more than 99 million accounts on official social networks and generating more than 7 million comments and likes on the social networks.
The broadcasts that mark the meeting of Brazil’s biggest fans with their teams will be on SporTV and CazTV, which is showing the competition for the first time, and also on the Federao Paulista channels on YouTube.
The grand final of the tournament takes place on January 25th and will be broadcast live on TV Globo São Paulo, celebrating football and the anniversary of the city of São Paulo.
(Credit: Photo by Odinei Ramone on Unsplash)
