Taking place in the squares of RJ, Porto Alegre, Curitiba, Caxias do Sul and Vitria
Clear Channel prepared an action for New Year’s Eve celebrations in emblematic spots in Brazil. On all of its screens, positioned in Rio de Janeiro, Porto Alegre, Curitiba, Caxias do Sul and Vitria, the company will promote a countdown during the New Year.
Clear Channel’s digital screens will offer viewers an enriching experience, not only with the countdown, but also with end-of-year messages and the differentiators of the sponsoring brands’ products.
The action has the confirmed presence of brands such as OMO and Bradesco, which are joining this special initiative for the end of the year. A Unilever brand, OMO has implemented a campaign that will run until January 8, focusing on the launch of the Branco Absoluto product, in addition to sponsoring the countdown in Rio de Janeiro, Curitiba and Porto Alegre.
With the aim of highlighting the importance of taking care of white clothes during New Year’s Eve festivities, the communication highlights the product’s ability to return up to three shades of white, allowing people to enjoy the party without worrying about their clothes.
