‘Breca Varejo’ is signed by the agency WMcCann
Chevrolet has resumed the Breca Varejo campaign, which will have two actions that interact with Alexa. Campaign films will include final messages that automatically activate the device.
Furthermore, when users ask their Alexa for the famous Tip of the Day, it will respond with messages related to Chevrolet’s 99th anniversary and the brand’s offers.
On devices that have a display, banners on the subject will also be displayed. When browsing the Amazon website, the public will also find advertisements on the topic.
The action marks the beginning of the celebration of Chevrolet’s 99 years in Brazil, which will allow us to have an even closer interaction with consumers. The unprecedented action with Alexa reinforces the brand’s connection with important attributes for us, such as technology and connectivity, comments Rodrigo Perencin, GM’s retail marketing manager.
The campaign signed by WMcCann.
