Initiative was created in conjunction with Euvatar Storyliving and highlights the premises of the space
The Transamerica Expo Center started 2024 by betting on Fake Out Of Home (FOOH) to present its new action. The initiative was created in conjunction with Euvatar Storyliving, which is led by a phygital persona, who combines artificial intelligence and human cognition.
The persona, named Euvatar, appeared in a video in the event space, arousing the reaction of visitors there.
Exploring a strategy like this is part of a continuous process of innovating, surprising and drawing attention to the connection between people, premises that are essential to the Transamerica Expo Center, reinforced Alexandre Marcilio, general director of the company.
The project marks a sequence of new videos of the character Euvatar at the Transamerica Expo Center, which will highlight the premises of the space and the posts will take place on the two brands’ social networks throughout the month of January.
More than a one-off initiative to generate impact on networks, we create storytelling. Using augmented reality and out-of-home 3D media, the idea is to convey the message through an experience that challenges the boundaries between the real and the virtual, said Flávia Peres, founder of Euvatar Storyliving.
