Talent is the agency responsible for the action, which debuted this Thursday (4)
The classic ‘We Are the Champions’, by Queen, is the song that sets the tone for the campaign videos that mark the beginning of the new year. Launched this Thursday (04) and created by Talent, the action highlights the awards received by Claro.
The campaign not only celebrates achievements, but also highlights the partnership and shared experiences in the relationship of trust between the brand and consumers.
In video, the brand’s customers experience authentic situations, using Claro to communicate with friends, enjoy music, watch favorite programs on TV, work and share special moments.
The careful choice of trail reflects the campaign’s central message: We are the champions. This is what Claro wants to reinforce, that all the success, all the achievements, all the excellent results of the brand are the result of a solid partnership, explains Ane Lopes, director of marketing, branding and communications at Claro.
