Partnership will begin with the application’s participation in BBB24, which encompasses film, content for social networks, activations and management
Kwai chose BETC Havas as the agency to take care of the entire communication project of the partnership with Big Brother Brasil 24, from Globo, one of the application’s first initiatives for 2024.
The project for the reality show, which premieres this Monday (8), encompasses a film for TV, content for the different platforms of Globo’s digital ecosystem, activations during the program, management of social networks for the brand and the entire management, data analysis and management.
We are very happy with this partnership with Kwai, a platform that grows every year and that has definitely become popular with Brazilians. BETC Havas is proud to be able to work with one of today’s leading apps on this project, even more so alongside a program as iconic, pop and representative as Big Brother Brasil, said Erh Ray, founder and CEO of the agency.
