Tested for the first time in Brazil, the Album Clips feature is available on the artist’s new album
Gloria Groove released her second album of her career, Lady Leste, last Friday (11). On Spotify, the album has a novelty: the Clips Album.
The streaming platform’s functionality is still being tested and seeks to connect and bring a deeper visual experience to users through 30-second videos. The goal is to offer artists and creators a new space to present exclusive content.
“Lady Leste” is the first Brazilian music album made with Album Clips on Spotify, allowing fans to connect more interactively with their idols. “Lady East is my dream. I feel like this album is what I’ve always wanted as an artist, I’m no longer afraid of people seeing my versatility as a mystery. He is my past (East) and my future (Lady), this breaking point”, declared Gloria Groove, who accumulates more than 5.4 million monthly listeners on the platform.
Five exclusive videos of a conversation between Gloria Groove and Daniel Garcia, the person behind the icon, are linked to the album appearing at the top of the screen.
To celebrate and recognize the artist’s trajectory, the surroundings of Vila Formosa, east side of São Paulo — the place that inspired her debut album — were occupied by Lady Leste and hosted an open-air exhibition honoring Gloria Groove’s new work. and its history with the place. By pointing the cell phone at each urban intervention, which features posters, snippets of song lyrics and photos, the public will be directed to listen to Gloria Groove’s album.
On February 16, the action will also receive a special tribute with drag influencer Alma Negrot touring these addresses, interacting in an iconic way with the exhibition in the East Zone.
