#TopPubli 2023: the best campaigns of the year

And look who came back to say goodbye to 2023 with a flourish… well, another #TopPubli with the most striking campaigns of the year. Of course, it was difficult to select just five!

The year was full of very good campaigns in various segments. In the last TopPubli of 2023 you will find a lot of emotion, creativity and innovation. Don’t miss out and check it out.

#5 #AprenderNoNinho Sandra and Damio

When it comes to mother, there are usually thoughts of care, love, dedication, teachings and everything that this title carries with it. From this, NINHO carried out a campaign, in partnership with the Publicis agency, which celebrates Mother’s Day with four real and moving stories, showing how the learning process can be an exchange in which mothers teach, but also learn from your children. The idea came from a survey carried out by Nestl about mothers’ concerns, in which the majority of them pointed to their children’s education as their main concern.

Because it deals with the topic with so much care, Adnews could not leave this transformative campaign out of this year’s #TopPubli.

#4 2030 Status | Mother Nature | Apple

We tried our best not to pay Apple any dividends, but they didn’t cooperate. When new devices were launched, such as the iPhone 15, the company created by Steve Jobs exceeded all expectations by launching the Apple Watch Carbon Neutral, that is, without carbon emissions. As if that weren’t already enough, to tell the public the news, ma released an advertising film during September’s Apple Event, featuring renowned actress Octavia Spencer as Mother Nature to investigate the company’s efforts to build a more technological and sustainable future.

#3 Help Plus
Agncia: LewLara\TBWA

In the age of technology, where everything can be accessed in app stores and social networks, Cruz Vermelha São Paulo ran an unusual campaign, to say the least, to raise funds for its activities. Through a fictitious streaming called Help Plus, people subscribed in which the amount collected was sent to the institution’s work. Created by the LewLara\TBWA agency, the campaign took advantage of Brazilians’ new addiction to streaming to bring good to those who need it most.

With 100 fictional film titles, covers and even synopses, fake streaming showed how creativity can be supportive.

#2 Eletromdia Guarded Bus Stop
Agncia: AlmapBBDO

This Eletromdia campaign has a lot of meaning in a year with so many achievements for women. There’s no way a woman can’t identify with it! The film brought a movement of change, showing Eletromidia’s actions in a situation in women’s daily lives.

Every day, many women are alone at bus stops, for example, which we know is a constant risk. And with this issue in mind, Eletromdia implemented a security system in its OOH media, with cameras, internet and other resources to make women feel safer.

A true act of support that deserves recognition!

#1 Urihi Associao Yanomami The Cost Of Gold
Agncia: DM9

The Cost of Gold is an excellent example of the use of advertising for the benefit of society! The campaign had a few phases. Firstly, the campaign film, which had a huge impact, starring Jnior, who appeals for the end of the illegal practice and is made in the Yanomami language, reinforcing representation. The proposal of the Urihi Yanomami Association was to raise awareness about illegal mining and the impacts caused, one of the problems that indigenous people have faced most in Brazil.

Furthermore, the action proposes replacing the Oscar trophy with a statuette made of ceramic and dipped in annatto paint, in the shape of the deity Omama, which were in fact sent to the festival. Too much, no?

The project won gold at the Cannes International Festival of Creativity in the Design category in 2023.