Sponsors used their X accounts to interact with the public and other brands
Big Brother Brasil 2024 starts this Monday (8). The edition that broke the record for sponsoring brands dawned with the name among the most talked about topics on X (formerly Twitter).
As a result, some of the 15 sponsoring brands started conversations about the program on their X accounts, including interactions with other brands, such as Chevrolet and Ifood.
Tell me, I also keep it a secret #iFoodNoBBB24
— #iFoodNoBBB24 (@iFood) January 8, 2024
Pantene took advantage of its post to interact with the public.
Looking forward to seeing the brothers’ hair shining with Pantene
— Maiara Martines (@MaMartines) January 5, 2024
See other posts from BBB24 sponsors.
Don’t count on me for anything today because I’m busy watching the BBB24 participants reveal themselves. #DownynoBBB pic.twitter.com/Zx9oq0TRaH
— Downy Brasil (@DownyBRA) January 5, 2024
From tomorrow we will be together in the most watched house in Brazil. #EDSnoBBB24
Lucky Sports#muitoMAISqueBET
#BBB24Play responsibly pic.twitter.com/JDYxih6s9m
— Esportes da Sorte (@EsportesDaSorte) January 8, 2024
Plant does this? Our Big Mac Bacon is a crowd favorite and ready to enter the most watched house in BRAZIIIIIIIL and satisfy your hunger for Mqui. And you? Are you ready to follow this edition that promises to be historic? pic.twitter.com/veePH6Yqeh
— Mqui no BBB24 (@McDonalds_BR) January 7, 2024
You are happy to have 26 lives to take care of and I am thinking about the 52 armpits that Rexona will protect
Big day for everyone #RexonaNoBBB
— Rexona on BBB (@rexonabr) January 5, 2024
Hey, brothers! BBB24 premieres in 2 days and we already want to know EVERYTHING about the new brothers. stalkearum time for one. Comment here what you think of the new participants. #SearaNoBBB24 pic.twitter.com/9qJB73VMTW
— Seara Brazil (@seara_brasil) January 6, 2024
Attention, Ciflovers! The miraculous new BBB participant!
You already know: a miracle is something that won’t be missed in everyday life at home.
And there will be no cleaning up for your dirty brother. So let’s follow Cif’s every step together in the most watched house in Brazil! #CifnoBBB #CifLovers pic.twitter.com/dBntFJEg0K
— Cif Brasil (@CifLimpadores) January 5, 2024
SPOILER DO #BBB24: everything iFood prepared has already been delivered. #iFoodNoBBB24 pic.twitter.com/VmuLOQljwe
— #iFoodNoBBB24 (@iFood) January 6, 2024
Get ready to embark on my newest route: BBB24!
That’s right: let’s go together to all the parties, competitions and cheer for our favorite brothers and sisters. Hold me, Boninho! #LATAMBrasil #LATAMnoBBB24 pic.twitter.com/iF5m4eUCgK
— LATAM Brasil (@LATAM_BRA) January 5, 2024
On Friday (5), Globo kicked off the reality show with ‘Big Day’, presenting some of the participants who will star on the network’s screens for the next three months and the topic continued until Sunday, during Fantético, when the public was able to meet 13 more candidates for two vacancies in the house.
