New institutional campaign for the brand signed by production company Untitled
Stone presented the campaign “A new way to get your business rolling” in order to reinforce the “one stop shop” solution for micro, small and medium-sized entrepreneurs in Brazil.
Driven by the song “Don’t stop me now”, by Queen, and signed by the production company Untitled, the action will be broadcast on TV and social media and will remain on air until April, during the brand’s sponsorship of BBB 24. In addition to the film main campaign, the campaign will feature five more films, one for each offer launched throughout the program.
The institutional campaign highlights StoneCo’s strategic positioning. Stone’s business strategy is to combine and organize offers aimed at business owners in Brazil, according to each size and operating segment, with technology to operate different payment methods and software-based management solutions, in addition to expertise in receivables management and offering working capital to entrepreneurs.
The aesthetic of Stone’s campaign reflects a vibrant and energetic approach, driven by the choice of Queen’s iconic song “Don’t stop me now”. The combination of music and the campaign message creates a dynamic atmosphere that resonates with the determination and vitality of Brazilian entrepreneurs.
