Created by Africa Creatives, the piece has an online and offline strategy, broadcasts on Pay TV and OOH in airports, capitals and holiday destinations
Vivo launched its summer campaign and presented its icon, Vivinho, in different formats that relate to elements of the hottest season of the year such as pool floats, beach toys and an island.
The piece, created by Africa Creative, reinforces the brand’s positioning, “There’s Time for Everything” worked on over the last year and invites people to live summer on their own time.
The campaign features films that will be broadcast on Pay TV and online media, in addition to an outdoor media strategy designed by Galeria through its OOH hub Vitrine, which will take all Vivinhos stylized to dozens of out-of-home formats within the main the country’s airports, major capitals and the most popular destinations during this holiday period.
