Signed by Cafehyna, the piece shows different ways to have fun and features a team of influencers
Engov presented a campaign that aims to bring the Hypera Pharma brand closer to the end public.
Together with a team of influencers, Engov’s piece shows different ways to have fun around Brazil in films that will be shared on social media.
The film, signed by Cafehyna and produced by Paranoid, places the brand as a partner of enjoyment through the Engov Up and Engov After products. The advertising piece will debut on television this Monday (8).
“We debuted the Engov campaign in style, on the biggest New Year’s Eve in the world. And in 2024 the curtio brand will be present with its complete line of drinks at the biggest events of the year. After all, Engov is the perfect brand to accompany the entire curtio journey , from the warm-up, during and until the next day.”, stated Carla Dias Araujo, Director of Marketing and Communications at Cafehyna, the area responsible for all campaigns and brand activations.
The campaign debuted during the traditional New Year’s party on Copacabana beach, where the brand also had an activation in the venue’s VIP area.
