Created by WMcCann and produced by O2 Filmes, the piece shows Brazilian fans as motivators for athletes
After surfing and skateboarding, Banco do Brasil brought volleyball to the center of its communication in a campaign starring athletes Jaqueline Carvalho, Darlan Souza, Carol Gattaz, Luco and beach athletes: Duda, Ana Patrícia and Carol Solberg.
The piece, created by WMcCann and produced by O2 Filmes, revolves around Brazilian fans and shows the public as a motivator for athletes not to drop the ball, whether on the court or on the sand.
More than a sponsor, BB is a loyal fan in any national volleyball scenario. With this campaign, we want to reinforce our support for sport, give the athletes a voice, honor the fans and inspire Brazilians to pursue everything they imagine, said Paula Sayo, director of marketing and communications at Banco do Brasil.
Communication includes 30 and 15 film, as well as outdoor and digital media.
