Luiz Cladio Lorenzo will respond to the Advisory Board composed of Cesar and Marcos Helou, Jos Pereira Silveira and Ren Machado
Piracanjuba announced that Luiz Cladio Lorenzo is no longer vice-president to assume the role of president of the company.
Furthermore, the brand also announced that the Advisory Council is being formalized and implemented, which will initially have four members, the brothers and partners, Cesar and Marcos Helou, alongside the executives José Pereira Silveira and Ren Machado, with the presidency of the Council will be exercised by the partner, Marcos Helou. The new president will report to the Board.
“Being the president of a company with more than 68 years in the market gives me two feelings: the first of satisfaction, for representing and managing a giant in the dairy sector; the second has to do with responsibility, after all, our challenges are high and our Our mission is to continue surprising consumers with flavor, quality and innovation. Our growth goals are audacious and we are carrying out an organizational restructuring and training people, in order to achieve the objectives set”, declared Lorenzo.
With a degree in Business Administration and a postgraduate degree in Strategic Corporate Management, the new president has already worked in the commercial and management areas in companies from different segments. He has been part of the Piracanjuba team since 2008 and, since then, he has held important positions, such as the Commercial Director, bringing together the Marketing and Sales areas, and the Vice Presidency, providing support to all the company’s directors and governance.
Piracanjuba also announced the creation of the Legal departments, managed by Luiz Henrique Bassetti, and Marketing, led by Lisiane Guimares Campos. Both were managers in their respective areas and took on their new positions from January 1, 2024.
