Concept has a hybrid format with service hub, creative consulting and communication
For six months in the vice-presidency of integration of the Paraná group OM (OpusMúltipla), publicist Mario D’Andrea materializes the hybrid concept of uniting all its operations as specialized verticals. Therefore, D’OM, in partnership with Felipe Cuvero and designer Zeh Henrique Rodrigues, will act as creative consultancy and advertising with the support of the six companies of the holding: Tailor Media (intelligence and distribution); HouseCricket (full service digital); Brainbox (design, branding and packaging); Sense Performance; OpusMúltipla (advertising) and AirPromo (activation).
“Each of these companies can enter our projects, on demand. For example, director of planning and research Debora Waz is already contributing to campaigns we are running and to competitions. There are 230 professionals at OM with specific knowledge. We will always assemble the best team to serve customers. We want to know what the problem is, that we present the solution. Often the expectation is for a campaign, but why not an exhibition in an art gallery? We have no structure waiting for jobs. It is a lighter concept, including the cost. We have agility because we are a 100% national group, without approval stages to assemble teams”, highlights D’Andrea, who remains as VP of integration for the group led by Rodrigo Havro Rodrigues.
D’Andrea knows both markets well: in São Paulo, where he comes from, he was CEO of Dentsu Brasil and president of Abap; in Curitiba he commanded HSBC’s communications. With D’OM, OM arrives in SP.
“Our slogan is Improbable Solutions. Even because the idea does not come only from creation. As a service hub, we will unite expertise. The idea is to enter SP with something different. In our model, media buying is not the most important thing. But the quality delivery is to surprise, to leave the prefabricated formulas. We will also hire, but always according to the project. The group has cases such as creating a supermarket from scratch. And senior dialogue”, concludes D’Andrea.
