Warner Bros. Sports Brands Discovery will provide complete and multiplatform coverage of the state
HBO Max and TNT Sports announced the launch of the Vem Sentir o Effect Paulisto campaign, which will celebrate the start of the 2024 Campeonato Paulista.
The piece, created in-house by Live, uses a light and fun tone to present the concept Vem Sentir o Effect Paulisto”, which aims to point out that the results of championship games impact not only the mood and routine of fans, but the city as a whole.
Highlighted, the campaign featured four big names from the main teams in the State, namely Corinthians, Palmeiras, Santos and So Paulo.
Warner Bros. sports brands Discovery will provide complete and multiplatform coverage of the state championship, which begins on January 20th.
The broadcast package consists of 24 group stage games, a quarter-final duel, a semi-final and the two finals of the 2024 Campeonato Paulista.
Of this amount, 13 clashes are exclusive, including two classics from the first stage of the competition – and all 28 matches will be shown on HBO Max and the subscription channel TNT.
