Bullet Agency creates an integrated strategy highlighting sustainability and well-being in everyday life.
ABullet announces the achievement ofNlok Coffee, a functional coffee-based drink, designed to energize and improve the physical and mental performance of its consumers. Sold in the United States, the brand stands out in the market and focuses on people committed to a healthy lifestyle, productivity and well-being.
The digital campaign and all content production for social media were built on strategic pillars that include education about the Nlok Coffee brand, strengthening the company’s image, involvement of influencers, presentation of product differentials, launches, and sustainability as a lifestyle connected to nature. Furthermore, it addresses seasonality and the applicability of Nlok in various everyday situations.
Each element of the campaign has been carefully crafted to showcase the uniqueness of Nlok Coffee, from its contribution to productivity to its commitment to sustainable practices. Essential in this conversation is to highlight how Nlok integrates perfectly into the routine, whether to give a morning boost or to energize an afternoon of work, highlights Aline Noya, Creative Director at Bullet.
Based on the concept ‘YOU at your BEST’, the agency developed a creative guide to direct the brand’s entire language and visual identity, with the aim of consumers discovering the best version of themselves with Nlok Coffee by their side .
We believe that spending the day with energy is fundamental to facing challenges and maintaining a healthy balance. Vitality not only boosts productivity, but also contributes to a positive mind and carrying out activities with enthusiasm and focus. Nlok Coffee provides this energy in a clean and delicious way. Bullet is not only helping us tell our story, but it is also creating a bridge between our brand and our target audience, highlighting how Nlok Coffee can be a transformative element in people’s daily routine”, explains Fernanda Gavazzi, partner at brand.
SigaNlok Coffee.
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