Brand used the moment to promote its motto “Rexona No te Abandona”
This Wednesday night (10) was marked by the first Big Brother Brasil 2024 party, which was promoted by Rexona. The brand used the moment to promote its motto “Rexona No te Abandona”.
With a pagoda theme, the party featured shows by big names in the national pagoda, such as the group Menos Mais, Soweto and Pricles.
Beautiful reactions for a beautiful party that is just starting Use the #PagodeDoNoTeAbandona and come enjoy with us!#RexonaNoBBB #RexonaNoTeAbandona pic.twitter.com/lmStRCZqCB
— Rexona on BBB (@rexonabr) January 11, 2024
To generate conversations on social media, Rexona invited viewers to use the hashtag #PagodeDoNoTeAbandona and used its official account on X (formerly Twitter) to interact with the public and joke about situations that happened at the party, such as the singer Belo emerging from the top of the house.
Look how he comes in #PagodeDoNoTeAbandona #RexonaNoBBB #RexonaNoTeAbandona #BBB24 https://t.co/mVxZbRAur8
— Rexona on BBB (@rexonabr) January 11, 2024
See Rexona’s posts:
You’re welcome, Rodriguinho! We knew that you and the whole of Brazil would love it #PagodeDoNoTeAbandona #RexonaNoBBB #RexonaNoTeAbandona #BBB24 pic.twitter.com/aLS4lBOn6V
— Rexona on BBB (@rexonabr) January 11, 2024
This was the reaction we expected, Leidy Elin Who also has this at home? #PagodeDoNoTeAbandona #RexonaNoBBB #RexonaNoTeAbandona #BBB24 pic.twitter.com/mY4lKmqocX
— Rexona on BBB (@rexonabr) January 11, 2024
It looks like it’s really started, so let’s bet #RexonaNoBBB #PagodeDoNoTeAbandona #BBB24 #RexonaNoTeAbandona pic.twitter.com/hrSSwBzrXH
— Rexona on BBB (@rexonabr) January 11, 2024
Who lived through this moment a lot? #RexonaNoBBB #PagodeDoNoTeAbandona #BBB24 #RexonaNoTeAbandona https://t.co/XNyEun6qd9
— Rexona on BBB (@rexonabr) January 11, 2024
There’s no way to stop with #PagodeDoNoTeAbandona, n Beatriz? We understand #RexonaNoBBB #BBB24 #RexonaNoTeAbandona pic.twitter.com/Ng7HnRhykO
— Rexona on BBB (@rexonabr) January 11, 2024
This is the #PagodeDoNoTeAbandona
When I said I was going to come in to move the game forward, I wasn’t joking.#RexonaNoBBB #RexonaNoTeAbandona #BBB24 pic.twitter.com/821t65EeYJ— Rexona on BBB (@rexonabr) January 11, 2024
For those who are worried about Pricles’ arrival, you can rest assured that we will go far Here’s what #PagodeNoTeAbandona#RexonaNoBBB #RexonaNoTeAbandona pic.twitter.com/Eqilyz3QIP
— Rexona on BBB (@rexonabr) January 11, 2024
