WMcCann presented the first “Radar BBB” of this season, which analyzed the mentions of the last 24 hours of the Globo reality show
Big Brother Brasil 2024 started on Monday (8) and, so far, many things have already happened in the house, such as the entry of the ‘puxadinho’ participants and the voting that started in Fantástico, the Leader’s Test, the first wall formation and the first house party.
As expected, the subject has been taking over social media since the beginning of the program and WMcCann presented the first “Radar BBB” of this season, with information about the program’s audience, participants and actions that were most talked about in the last 24 hours.
According to the report, the formation of the first wall of the season was responsible for the biggest peak in audience for the program to date, both during the live broadcast and in the late-night events.
Last Tuesday (9), the program recorded a higher audience than on the day of its premiere, totaling 23.4 points. According to the report, the broadcaster held more than 46% of the audience share among Open TV broadcasters.
Among brands, Chevrolet leads the ranking with more than two thousand mentions. The brand was responsible for the first BBB 24 Leader Test, which crowned Deiziane as leader of the week.
Pantene appears in second place, with 725 mentions, followed by Kwai with 492, Seara with 277 and iFood with 244.
Of the 26 participants, Yasmin Brunett has led the mentions on the networks, recording more than 51 thousand mentions, followed by Maycon with more than 44 thousand and Giovanna, with more than 29 thousand. The three are the first pairs of the edition.
