O Kwai, app creating and sharing short videos, chose BETC HAS as an agency to take care of the entire communication project of the partnership with the Big Brother Brasil 24, from Globo, this year, one of the app’s first major initiatives in 2024.
The project for BBB 24, which premiered last Wednesday (8), encompasses a film for TV, content for the different platforms of Globo’s digital ecosystem, activations during the program, management of social networks for the brand and all management , analysis and data management.
The agency believes that social media planning is one of the pillars of the project and, to this end, it has structured a team of experts to monitor and monitor actions and activations in real time. timewhich has dedicated content creation, production and social listening teams, ensuring strategic unity, management and better use of data for more efficient and real-time decision making.
We are very happy with this partnership with Kwai, a platform that grows every year and that has definitely become popular with Brazilians. BETC HAVAS is proud to be able to work with one of today’s leading apps on this project, even more so alongside a program as iconic, pop and representative as Big Brother Brasil, says Erh Ray, founder and CEO of BETC HAVAS.
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