Global piece was adapted by Africa Creative to be broadcast in Brazil and will be available on open TV, social media and OOH
Popeyes announced the launch of its new global campaign that highlights the biggest crazy things that the brand’s fans have done to get to eat the chain’s fried chicken.
The play, adapted by Africa Creative, was based on real stories, such as customers who climbed onto the counter of a store in the United States to sing, others who made a fried chicken wedding cake or even one who stocked up on 400 frozen snacks.
In Brazil, Popeyes will carry out a series of activations during the campaign. The actions will reinforce the brand’s presence in the country.
We are proud to put this vibrant energy that Popeyes has into everything we do and this campaign couldn’t be any different. The brand’s fried chicken stands out for its quality attributes, which leads people to become fans and do crazy things wherever they go. The campaign recognizes and honors customers, because that is what we are at the end of the day: a delicious, fun and memorable experience for those who know it. This madness that we love is delicious!, exclaimed Juliana Cury, vice president of marketing and sales at ZAMP, master franchisee of Burger King and Popeyes in Brazil.
The campaign will be promoted in Brazil on open TV, social media and OOH.