The surfer Filipe Toledo, current two-time world surfing champion, has just announced a partnership with Beyond The Club, an exclusive club with a beach and waves perfect for surfing. The collaboration represents the fusion of two passionate universes: the lifestyle unique to Beyond, a club focused on quality of life, and Toledo’s exceptional ability on the waves.
The club’s partnership with surfers will result in special programming, which includes teaching surfing techniques and promoting the sport’s lifestyle. There will be surfing sessions, exclusive experience programs, events and a special coaching program for members and guests to improve their skills on the waves, in addition to afternoons entirely dedicated to personalized experiences of the sport.
By participating in the program, members will have all the support, structure and experience from the club team, Filipe Toledo and his entire team. It is expected that some of these attractions will take place even before the official handover of the club, scheduled for the first half of 2025.
We want to provide unforgettable moments with Filipe in the waters of the club’s Wavegarden pool, promoting a unique connection between him and members. Sharing the waves with a world champion in the category will raise the standard of experiences in the sport, says Oscar Segall, CEO and managing partner of KSM Realty, the company that created Beyond The Club.
In addition to all the programming for members, Filipe Toledo also takes on the role of ambassador for the Beyond brand, incorporating the values of excellence, passion and adventure that they both share.
I want the dynamic energy of the sport to further enrich the Beyond experience and for me to be able, together with my members, to share waves that will remain in their memories, comments the surfer.
Beyond The Club So Paulo is designed as an exclusive complex, a club to practice sports, relax, have fun, stay, enjoy the best cuisine and even work, all in a unique and innovative way on several fronts. As its name suggests, Beyond The Club goes beyond a club and presents a space proposal for families who seek much more for their free time by rescuing all the best concepts of living well, for the body and mind, to the extent that it also reinforces the best of work life balance, all within a large metropolis, but far from it at the same time.
Delivery of the project is scheduled for the first half of 2025. The complex will have 100 thousand m built, with all the exclusive infrastructure for the practice of sports, recreational, social and cultural activities, and will be located on a plot of land with more than 70 thousand m located Rua Bento de Andrade Filho, 722, 15 minutes from Faria Lima (next to the Transamrica Bridge).
The project is signed by the renowned architecture firms aflalo/gasperini architects for the architectural design, and Gui Mattos for the interior design. The growth plan includes replicating the project and concept in cities such as Miami, Madrid and Dubai, in addition to Uruguay, within the plan to create the global brand of Beyond The Club and a Beyond community in several countries around the world.
So Paulo gets a beach
The Beyond The Club So Paulo project includes the largest and most powerful Wavegarden swimming pool with artificial waves in the world, with technology from the Spanish Wavegarden, a leading company in the segment. It will create a perfect beach, with an area of approximately 28 thousand m, with sand that does not heat up, and deliver waves for all levels (including the highest, for the advanced level), even with the noise of the sea. where the club’s surf school operates. In total, the beach can accommodate 900 surfers per day, who will be able to enjoy more than 30 types of waves generated by 62 engines, capable of creating a wave every four seconds.
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