Among the actions planned by the brand is a historic trophy tour of the championship
Swift, in partnership with LiveMode, signed a contract with the Federação Paulista de Futebol to sponsor the 2024 edition of the Campeonato Paulista, which starts next weekend. The unprecedented action marks the brand’s entry into football, precisely in the sport’s main state competition in Brazil.
During the competition, the brand will activate the partnership in physical locations in São Paulo, Greater São Paulo, the coast and interior, with a tour of historic cups of the tournament and the trophy that will be awarded to the champion in the decision scheduled for April 7th.
Dates and locations will be announced soon.
“Barbecue and football go hand in hand, and proof of this is that every passionate fan has certainly met with friends at a barbecue to support their favorite team. This partnership aims to reinforce these two passions of São Paulo and Brazilians”, said Mario Casanova , executive marketing and sales manager at Swift.
