In management as CCO for BBDO North America since April 2022, Luiz Sanches He has just been promoted to CCO of Multinational Accounts at BBDO, starting to work globally within the network and taking charge of the creative management of its global accounts. In parallel, he also remains a partner and Chairman of AlmapBBDO.
In his new position, Sanches continues to be based in the United States, at BBDO Worldwide’s headquarters in New York, working directly with the global Chief Creative Officer, David Lubars. The new feature translates into leading the creative command of a team of dedicated professionals for the network’s multinational brands, such as PepsiCo, Meta, WhatsApp, Bayer, Mars, among others.
“I am very excited about this new challenge, facing the responsibility of global management, acting at a time when creativity is following a phase of not only moving people and businesses, but essentially resulting in significant transformations in society”, says Sanches.
In addition to the movement, which highlights Brazilian management and creativity, Chris Beresford-Hill, who was president of Ogilvy North America Advertising, takes on the role of CCO at BBDO Américas.
Luiz Sanches started at AlmapBBDO, where he has been for almost 30 years, and was promoted to CCO in 2015. Throughout this period, he participated in the transition to a world omnichannelwhen creative processes became an exploratory and more innovative experience, which in the long term, resulted in the agency’s expertise in martechan optimization of marketing through technology.
According to Luiz, this intersection between creativity and innovation has been consolidated in the advertising market and guides the future of brand communication around the world. For him, his leadership “has the role of helping creatives promote globally relevant projects, using creativity in a world omnichannel to communicate, in a unique way, something that makes sense for both the business and its audience.”
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