A CazTV, canal do streamer Casimiro Miguel with LiveMode, experienced an innovative moment last Friday (12) when he made his first broadcast in vertical format (9:16) on TikTok. The initiative was the result of a strategic partnership with Bundesligaa German football league, which chose the channel to experiment with this new consumer trend.
Known for its innovative nature, the channel was the ideal choice for the German league to receive the dual signal of the game between Bayern Munich and Hoffenheim in a vertical format. This experiment comes amid a testing phase in the world of sports broadcasting, exploring the popularity and acceptance of the format by viewers.
An interesting aspect of this initiative was the possibility given to the public to choose the platform of their preference to follow the duel. Viewers had the option of watching the match in a vertical format, on TikTok, or in the traditional format, horizontally, on YouTube. This interactive approach aims to understand audience preferences and explore innovative ways to offer sports content, in addition to evaluating receptivity and engagement on different platforms. The game’s narration was the same for both audiences, with the participation of Felipe Leite, Nathalia Ferro and Folha.
The partnership between CazTV and the Bundesliga highlights the importance of adapting to new ways of consuming content, especially on social media platforms, where vertical formats have gained popularity. This pioneering initiative signals a bold move in the sports broadcasting landscape and highlights CazTV’s commitment to exploring new frontiers in delivering entertainment to its followers.
* With information from MKT Esportivo | Cover photo: Reproduction/CazTV
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