Film premiered this Monday (15); media plan focuses on digital
The market chain presented the new phase of the campaign “An Oxxo to call yours”, created by the Mestia agency. The play uses humor to present the network’s connection and proximity to customers with iconic characters starring a single actress.
With a relaxed language, the new film will be broadcast from today (15th) and with a media plan aimed at digital, reinforcing OXXO’s presence on Instagram and its recent debut on TikTok. Launched in October, the campaign’s first video on the channel surpassed 12 million views.
In the film, Cintia Portella represents all the characters with speeches specific to each “tribe”, such as the gamer and his hunger before after stremar throughout the morning; the elderly dancer who goes to hydrate after the zumba class and the executive who guarantees a top lunch before calls. Each character argues that it is their Oxxo and the attendant puts an end to the confusion by warning that “if it is always nearby, it is the Oxxo of all of you”.
