Video is the first of the ‘Made of the Future’ Movement in 2024; Africa Creative signs the campaign
On the day that FIFA immortalized Queen Marta with the award that bears her name, Brazil’s main player is one of the protagonists of the ‘Feito de Futuro’ movement, by Ita Unibanco.
Marta played for the Brazilian team for 21 years and was considered by Revista Poca as one of the 100 most influential Brazilians of the year, in 2009.
In the film, created by Africa Creative, the first of the ‘Feito de Futuro’ movement of the year, Marta appears reflective, in the setting that represents the greatest national passion and where the player has already scored more than a hundred goals in her career: the football pitch. a football field.
The narrative highlights what she considers to be the perfect formula for anyone to achieve their goals. “In life, when you set out to do something, do it with a lot of love, do it with a lot of dedication. It is possible to reach your goals when you have a lot of determination and confidence. The future is not only for the new generations, but for anyone”, says Marta.
“In addition to elevating women’s football to the national and global agenda, she represents very important values. She has always positioned herself on relevant issues, opened spaces for new players in a very generous way and lent her name and brand to promote gender equality, diversity and the reduction of social inequality”, said Thaiza Akemi, marketing superintendent at Ita Unibanco.
