Created by Artplan, the campaign will be broadcast on closed TV, radio, newspaper, cinema, OOH, indoor and digital media
BTG announced the launch of its new campaign, entitled “Excellence is in you”.
The play, created by Artplan, features four films that complement each other and presents characters who have excellence in their DNA, such as chef Alex Atala, artist Paulo Csar Silva and stylist Lethicia Bronstein. The soundtrack for the campaign was provided by the Baccarelli Institute.
“The BTG Pactual culture is based on dedication, hard work, non-conformity, attention to detail and passion in the search for excellence. The main objective of this campaign is to translate this concept by inspiring people to search for excellence in their lives and to use their full potential”, said Andr Kliousoff, head of marketing at BTG Pactual.
The piece will be broadcast on closed TV, radio, newspapers, cinema, OOH, indoor and digital media, in addition to the Bank’s social networks and activations with renowned artists and professionals in the market.
“In our creative proposals, we regularly seek to be in tune with the unique essence of BTG and, through our actions, our premise is to enhance the quality of the services offered, in addition to the excellence and commitment that the Bank has with its customers”, he concluded Fernanda Albuquerque, Director of Accounts Group at Artplan.
