Linked to Lions, have regionals on other continents and the winners are accredited for the global Grand Prix in Cannes
Five Brazilians were selected to compose the jury for the 2024 edition of Warc Lions Latam. The competition accepts entries in 12 categories until February 6th. The other continents also carry out a selection process to choose finalists. The winners from Latin America and other regions will be announced between May 20th and 25th and will be accredited to compete in the global Grand Prix, the results of which will be announced in the week of June 17th to 21st, during Cannes Lions.
The names are: Deh Bastos, ECD at MAP, and Diogo Bobsin, director of creative data at Artplan, both in Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data; Daniel Wakswaser, marketing director at Ambev Brasil, will be president of the jury for the unprecedented Strategic Thinking area. One of his leaders is Ian Black, CEO, New Vegas, Brazil. Aloisio Pinto, strategy director at Dentsu Creative, judges on Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact and Long-term Growth.
Being present in juries contributes to new knowledge and access to projects whose repercussion is essentially local. Data is an additional tool to achieve results, and knowing how to use it is a great competitive advantage, highlights Bobsin.
I am honored to work alongside colleagues whose work I respect and admire. And along with all this comes the responsibility of evaluating and judging cases from an effectiveness perspective, which is fully aligned with the main expectations of brands in current times, where the fragmentation of media and the active participation of consumers creates an unprecedented scenario. , challenging and defining quality criteria, declares Black.
It is an immense honor to be part of this jury for two reasons. Warc is one of the three main and most celebrated global festivals that celebrate the sum of creativity with effectiveness. The second reason, and the one that makes me most proud, is that Warc is very careful in his selection of jurors. Only the most qualified and knowledgeable enter. For me, it is an unparalleled privilege to be part of this group, concludes Pinto.
(Credit: Photo by Pawel Chu on Unsplash)