Company invited Asian lettering and calligraphy artist, Stephanie Kim, to develop the new identity for the sale campaign
Fast Shop has opted for a new visual identity for its traditional beginning of the year sales campaign, entitled “The Big Cheap”.
For the 2024 edition, the company invited Asian lettering and calligraphy artist Stephanie Kim, a new generation artist, to develop the campaign’s new identity.
Fast has always walked side by side with art, due to its essence and the vision of its founders of Japanese origin, who value lightness and attention to detail. We have always had a curation of artists who speak very well with our brand and, now, we are bringing in this brilliant new generation of artists, said Eduardo Salem, director of Marketing and Digital Channels at the retail chain.
Complementing the creation, Kim reinterpreted Smile, created by Harvey Ball in 1963. Maintaining the original characteristics, the yellow color refers to the sun, and the eyes, slightly different, humanize the face through imperfection.
The new campaign will air on Fast Shop’s official website and on all of the brand’s digital channels (social networks and app) during the month of January.