In addition to the partnership with Sabrina Sato, the company will also activate Chopp Brahma Express in blocks and parties
Ambev launched a plan to expand experiences with Chopp Brahma throughout Brazil. As part of the strategy for the company’s premium portfolio, the company will focus on the Chopp Brahma Express service in the summer and Carnival 2024.
To expand conversations on the subject, the service entered into a partnership with Sabrina Sato, who became an ambassador for the brand and will help promote the product.
The brand will also carry out activations with traveling carts in blocks and private parties to sell the drink in the cities of So Paulo, Rio de Janeiro, Salvador, Porto Velho, Santos and Florianpolis.
“We want to show people that Chopp Brahma Express takes the well-known flavor and quality of Chopp Brahma anywhere and easily. The consumer doesn’t need to worry about delivery, installation, anything, Chopp Brahma Express solves all of this in comfort from home. And now he’s going to party at the biggest Carnival parties in Brazil”, explained Leopoldo Bertolini, director of Chopp Brahma Express.
Z Delivery users will also be offered experiences within the platform, with tickets that will be made available for redemption, through the application’s points mechanic, to participate in events and experiences organized by Sabrina Sato. More information about event dates, number of points required to redeem experiences and number of tickets is available in the app.
