In the sunny and light climate of this period, theClear invites you to listen to the iconic song We Are the Champions, by the legendary band Queen, which covers the videos of a special campaign and which marks the beginning of the new year. Considered an anthem of great celebrations, the song is the perfect soundtrack to honor Claro’s multi-national connections, bringing a vibrant message, with many achievements, and starring real customers.
Created by the Talent agency, the campaign highlights the awards received by Claro, reinforcing the quality and efficiency of the services offered. According to measurements carried out by Ookla’s Speedtest, the operator has the fastest, most stable 5G network that offers the best experience in videos and games in Brazil, in addition to having the most stable Wi-Fi in the country. Also a leader in the TV segment and with quality already recognized by the public, Claro shows itself to be the operator with a complete and trustworthy portfolio.
The campaign not only celebrates achievements, but also highlights the partnership and shared experiences in the relationship of trust between the brand and consumers. The choice of these real customers, with five, ten, 15 years of relationship, aims to enhance the satisfaction and success of this relationship, reinforcing Claro’s commitment to always keeping them at the center.
In the video, they experience authentic situations, using Claro to communicate with friends, enjoy music, watch favorite programs on TV, work and share special moments. All of this to the immersive sound of “We Are the Champions”, and conducted by Tiago Leifert, Claro spokesperson since 2016, in a fun way like karaok.
The careful choice of trail reflects the campaign’s central message: We are the champions. This is what Claro wants to reinforce, that all the success, all the achievements, all the excellent results of the brand are the result of a solid partnership. Furthermore, we show that today Claro meets everyday needs with excellence, whether for work, study, connecting with family or entertainment. We look for genuine emotions and stories to exemplify our fun and productive delivery, explains Ane Lopes, director of Marketing, Branding and Communications at Claro.
Check out the campaign below:
This is the second phase of the campaign. The first, launched last December, and celebrating the end of year festivities, included the participation of these same customers and also Paulo Vieira, Claro’s spokesperson since 2022.look here.
Claro has been investing, evolving and constantly growing, which gives us the pleasure of communicating truths. This campaign is a celebration of all the achievements that the brand has had over the last year and a welcome message to the new year. We take advantage of the moment to also celebrate this long-standing partnership between Claro and Talent, so we join all our clients and let’s shout and sing that we are champions, comments Rodrigo Lugato, executive director of Creation at the agency.
This entire movement is the celebration of yet another multi-championship cycle for Claro and its millions of customers. In addition to the Ookla awards, Claro was also awarded by several entities in various services. Anatel, for example, highlights that Claro is the operator with the most satisfied mobile phone customers, the one with the leading ultra-speed internet in Brazil and also the leading company in accessibility in the Anatel Award.
To know more,access here and understand everything that makes Claro a multi-champion.
TECHNICAL SHEET
Advertiser: Of course
Product: Institutional
Campaign: Happy Holidays
Titulo: Karaok
Agncia: Talent
CEO: Lica Bueno
CCO: Vinicius Maliniski
Executive Creative Director (ECD): Ana Cavalcanti and Rodrigo Lugato
Creative Director: Mariana Villela and Marina Erthal
Art Directors: Denny Hamada and Elder Caldeira
Editors: Hugo Cacique, Antero Neto and Joo Gonalves
RTVC Director: Victor Alloza
RTVC Producer: Luciano Rocha
Chief Experience Officer (CXO) & Media VP: Gustavo Macedo
Media Director: Daniela Gazzano
Media: Eduardo Amato, Kelly Prado, Vanicleide Queiroz, Carolina Pimentel and Tulio Santana
Head of Business & PMO: Carol Escorel
Business Director: Bianca Bizello
Business: Denise Lopes, Gabriela Neres and Flávia Godoy
Strategy: Gabriela Soares, Camila Massari, Felipe Pdua, Debora Pinheiro, João Pedroso and Evelyn Maia
Content: Rafaela Musto
Graphic Production Director: Ingo dos Santos
Graphic Production: Matias Santos and Edson Santos
Communication: Rejane Romano and Marjorie Martins
Clients: Ane Lopes, Vanessa Kuster, Giselle Rodrigues, Isabel Brunetti and Thais Ohara.
Image producer: Barry Company
Director: Rafa Quinto
Executive Producer: Krysse Mello
Service: Daniela Silva and Carolina Teixeira
Director of Photography: Fabio Politi
Production coordinator: Aline Ara and Daiana Mller
Production Director: Lu Oppido
Art Director: Billy Castilho
Object Producer: Adriana de Paula
Art Producer: Nelba Cardoso
Costume design: Juliana Prysthon
Cast Producers: Alice Wolfenson and Neto Avena
Editor: Cutu Benedict
Post Production Coordination: Ale Cois
Post Production Assistant: Sabrina Comar
Post-Production: Bussola Post
Finisher: Bruno Magosso
Producer: Raw Audio
Musical Production: Fernando Forni, Ricardo Pinda and Rogerinho Pereira
Direo Musical: Hilton Raw
Sound Design and Mixing: Enrico Maccio and Philip Braunstein
Service: Carol Peternelli
Coordination: Robrio Barbosa
Speaker: Tiago Leifert
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