Digital universe and sustainability actions are prominent themes in the announcement of product launches for the new academic year
The month of January, marked by school holidays, is still half over, but some of the main manufacturers in the sector have already anticipated the return of students to schools and launched new models of school supplies and their respective advertising and promotion campaigns. These are new developments that include the digital universe and concerns about sustainability.
An example is the action of Tilibra, a traditional manufacturer of school supplies, which launched the Tilibra Connect application this year, which allows the integration of online and offline so that students can have their studies in the palm of their hands, wherever they are. There are 33 products, including spiral and disc notebooks, compatible with this new technology.
The campaign, to promote the app, created by the Talent agency, was designed based on the need for distance classes that the pandemic imposed for two years. With the absence of students in classrooms between 2020 and 2022, there was also an impact on the consumption of school materials, as virtual support became a reality. The pandemic has brought significant challenges to all of us, especially in the educational context. This break allowed us to reflect on the current scenario and how we can be positive agents of change in this context of constant digital evolution, said Karina Marchini, marketing director at Tilibra.
Pieces were developed for social media, in addition to partnerships with influencers who interact with the target audience, reinforcing the brand’s quality and innovation. Developing the strategy for this project was a challenge, but it excited us. We are proud to have designed an integrated approach that not only responds to current educational needs, but also shapes an engaging and authentic narrative at each stage of the campaign, comments Thiago Brunelli, creative director at Talent.
By creating creative pieces, our team was dedicated to capturing the unique essence of this innovative app. Each design was carefully crafted to convey not only information, but also the promise of a transformation in the learning experience, adds Caque Mazenek, also the agency’s creative director.
How Tilibra Connect works is simple: the user writes their notes in a compatible notebook and then scans the sheet using the camera. The app also automatically creates study sheets and proposes a trial and error game to make it easier to remember the content.
Read the full report in the print edition of January 22nd