Emicida has already stated that “you are the only representative of your dream on the face of the earth“. Drik Barbosa, in one of his lyrics, defined himself as “a little broken dream“, while Matuê sang: “I’m living my dream“. Now, the three rappers come together on the single “Sobe Junto”, produced by Budweiser.
The song has the shared dream as a central message, in a translation of the true meaning of the hip hop movement, which is about winning collectively. Not for nothing, the verse that marks the chorus of the track repeats that “who dreams together, rises together”. The song arrived on the 11th of February on streaming applications by Laboratório Fantasma.
The song is the opening theme of the reality show Sobe Junto, created by Budweiser, in an initiative to strengthen the music scene and provide a stage for new talents and trams. According to Emicida:
“I once heard the neuroscientist Sidarta Ribeiro defining the dream as an attempt to simulate tomorrow based on yesterday; and that this opens up space for new ideas and creativity. I wondered how this would fit into my reality and that of my comrades. And I think that every step towards the dream is a step towards the unknown. Every step not taken is extremely dangerous, because it’s as if one of us is giving up. Being in this song with Drik and Matuê is a way to take these steps side by side with other people. We cannot allow anyone to be left behind.”
Drik Barbosa also commented a little about the song:
“When we talked to talk about the path that the lyrics would follow, we decided that citing our experiences would be something important to convey the message we wanted. I hope that this sound becomes fuel so that everyone can feed their own dreams and also the dreams of theirs”, concludes the singer.
As the opening theme always marks any reality show, nothing better than having the support of great references from the music scene to help build this trajectory. The reality show Sobe Junto is the first step of the new commitment made by the brand earlier this year: to value new talent and open the stages – national and international – to local dreamers.
With this movement, Bud is committed to shed light on the stories and trajectories of those people who are still looking for a space within the musical universe with a series of actions to encourage and foster the national music scene, especially when the subjects are some of the most popular genres. growing in the country: rap, hip hop and trap.
According to Ludmila Kaminskas, National Culture and Relationship Manager at Budweiser:
“We want to support those artists who are in search of stardom and dream of achieving their great goals within the musical universe, especially in rap, hip hop and trap, musical genres that move urban culture and grow every day. When we sign this commitment, there is nothing better than counting on the support of already renowned people who have built a successful trajectory. Having this song created by Emicida, Drik Barbosa and Matuê gives even more strength to everything we intend to build.”
The post Budweiser une Emicida, Drik Barbosa e Matuê appeared first on ADNEWS.
