Pea, signed by Lew’Lara\TBWA, highlights that the chain’s stores function as health “pits-top”
Pague Menos and Extrafarma launched a new campaign that invites the public to take a break from the pharmacy network.
The piece, written by Lew’Lara\TBWA, highlights that the chain’s stores function as healthcare “pits-tops”. In a relaxed and vibrant summer atmosphere, the campaign comes to life with a version of the song “Minha Paradinha”, by singer Xanddy.
“To communicate summer at Pague Menos, where you can buy everything you need in just one stop, we invited no one more, no one less, than Xanddy. One of his biggest hits is the song called ‘Paradinha’, which has everything It’s about the joy of this time of year and the energy of our brand”, said Marilu Rodrigues, creative director at Lew’Lara\TBWA.
Throughout the summer, communication will unfold in several activations and will rely on a 360 strategy. So far, seven major brands have signed partnerships and will be present throughout the campaign, including Colgate, Bayer, Kibon, O Boticário, Reckitt, Above and Cimed.
“Our commitment goes beyond offering medicines. Our pharmacy network is a strategic stopping point to meet all consumer needs. That’s why we created this campaign with an iconic artist, who invites everyone to stop by our pharmacies “, added Flávia Drummond, director of Marketing, Growth and CX at Pague Menos and Extrafarma pharmacies.
