The platform’s success among children and young people embraces other social networks, such as TikTok and X (Twitter).
Opened in May 2020, TV Zyn presents interactive content aimed at young people such as reality shows, interviews, behind-the-scenes, news, web series and even music videos. There are 6 million subscribers on YouTube organically, that is, without paying for them.
Tuning in with children and young people is one of the hallmarks of SBT and Zyn TV is the vertical platform that connects with these internet users. The channel continues to grow and gain more and more space in the country.
Since its launch, Zyn TV has been at the forefront of digital content creation, offering a diverse mix of talent and talent spanning comedy, journalism, education and culture. The platform quickly gained popularity among young Brazilians, becoming a reference point for trends, entertainment and fun. Reaching 6 million subscribers on YouTube is more than just a number, a testament to our commitment to connecting young audiences with SBT, says Carolina Gazal, Director of Content. “Each registrant represents a member of our growing community, and we are thrilled to continue to expand and evolve with them,” adds Carolina.
Zyn TV’s significant success embraces other social networks. On TikTok, the vertical has more than 3.5 million followers; at the Instagram there are already more than 2.1 million followers; on Facebook there are more than 1 million followers; On X, formerly Twitter, this number reaches more than 700 thousand followers. On Threads it has more than 100 thousand followers and the videos on Kwai have 30 thousand followers.
The exchange of affection with viewers is so great that to celebrate this achievement, TV Zyn launched this last Saturday, January 13th, the unprecedented extended version of the song Me Controler, the theme of the characters Alex and Lvia from the soap opera The Childhood of Romeo and Juliet, with an exclusive moment that fans have been waiting for.
“For us, at TV Zyn, reaching the 6 million mark on YouTube is a source of great pride and gratitude. Grateful to our talented creators, team and especially to the Zynners who honor and encourage us to always bring new and good content to young audiences”, says Claudio Lavorenti, Digital Content Manager
Check out the Zyn TV pages below:
YouTube
TikTok
Site
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