Squid – leading company in influencer marketing in Brazil – released an e-book with trends for the area in 2022. The material is divided into sectors that will come strongly in the coming months and is presented with a captivating design.
This year, trends encompass: Authenticity, Newsletters, Using Creator in Podcasts, Diversity and Inclusion, Live Commerce, Brands with Purpose, Social Causes, Collaborations and Monetization beyond Publis.
The material highlights that it is necessary to go beyond publicity, as new trends in influencer marketing have emerged frequently. Diversity and inclusion, live commerce and authenticity are some examples, as influencer marketing trends are always changing.
These trends were selected based on surveys of Squid’s influence marketing area and also on what was observed by the company in this market.
Check the Squid list
The post Squid launches e-book with trends in influencer marketing appeared first on DNEWS.
