Campaign was produced by the brand’s internal team and ‘placed’ balloons to fly over tourist attractions in the capital of São Paulo
The city of São Paulo will turn 470 years old next Thursday (25) and, to celebrate the date, Shopee took part in a FOOH action to pay homage to the metropolis.
The video, produced by marketplane’s internal team, shows an air show with balloons customized with the brand’s colors and logo flying over the tourist attractions of the capital of São Paulo, such as Catedral da S, Avenida Paulista and Ponte Estaiada.
“We are very excited about our second year of FOOH. We want to pay homage to the city of So Paulo, where our headquarters are located and home to so many opportunities. We included Shopee balloons to brighten up the places most loved by São Paulo residents”, explained Felipe Piringer, head of Shopee marketing.
The campaign will be promoted on the platform’s Instagram, Twitter and TikTok.
