Samsung suffers a drop in profits and stops being the largest manufacturer in the world, while Apple reaches US$516.6 billion.
Apple, Amazon, Google, Microsoft and Facebook are just some of the many names that make up the list of the 500 most valuable brands in the world, released by the international consultancy Brand Finance this Wednesday (17), during the World Economic Forum in Switzerland.
In addition to providing relevant and interesting data for the public interested in the economic movements of the most consumed brands on a daily basis, the study is aimed at investors and executives who plan new strategies for their respective companies.
Comprising mainly technology brands, the ranking is based on the social recognition of each brand, evaluating spontaneous engagement, as well as its value. Among them, Nvidia stands out, which had the fastest growth in the world due to investments in artificial intelligence, reaching a value of more than US$44 billion, and Apple, which increased its own value by 74%.
The brand founded by Steve Jobs experienced a significant increase, even in the face of stagnant sales of the iPhone, the company’s flagship. This is due to extensive investment in other markets, such as entertainment, with the expansion of Apple TV+.
“Apple has increased its brand value through strategic diversification and premiumization. More than 50% of respondents recognized the company as expensive, but felt that the price was justified, reinforcing the brand’s ability to demand a premium value”, says David Haigh, president and CEO of Brand Finance.
According to data from international consultancy Brand Finance, Apple leads the ranking with US$516.6 billion. In the following positions are Microsoft, with US$340.4 billion, Google, with US$333.4 billion, Amazon, with US$308.9 billion, and, finally, Samsung Group, com US$ 99,4 bilhes.
While the indices are positive for the apple, Samsung’s situation is showing a red signal.
In addition to the drop in profits that the company is currently facing, the South Korean technology giant has lost its position as the world’s largest manufacturer of memory chips, televisions and smartphones.
According to data from the International Data Corporation (IDC), Samsung had just 19.4% of the market share, facing competition from companies such as the emerging Transsion and Xiaomi, and being surpassed by Apple, which sold more than 234 million devices. cell phones last year.
And Brazil?
The ranking also presents information about Brazilian brands, of which only three made the list: Ita, worth US$8.3 billion and occupying 263rd place; followed by Bank of Brazil, worth US$5.5 billion; and the Bradescowith US$5 billion, occupying 431st and 477th place, respectively.
“Again, banks lead the most valuable Brazilian brands globally. A well-defined purpose, emotional brand associations and attributes, in addition to innovation, aligned with good communication and high revenue volume, make Ita, Banco do Brasil and Bradesco the most valuable national brands in the world”, says Eduardo Chaves, director of Brand Finance in Brazil.
*Supervised by Jssica Bitencourt
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