Conta, which was with BETC Havas, was won through competitive
Africa Creative won, through competition, the GPA account, responsible for the Po de Acar and Extra networks. BETC Havas was the brands’ agency.
According to the agency, the partnership reinforces GPA’s actions in leading the company’s restructuring process, which defined, among the main strategic projects, the resumption of Po de Acar in a prominent position in Brazilian retail.
As a result, GPA’s entire strategy began to be directed towards customer satisfaction, investing heavily in initiatives focused on improving the experience and level of service, restructuring stores, new commercial dynamics, among other actions.
The new agency will be responsible for developing the entire communication strategy for this new moment for communicating the Po de Acar brand, as a reference in the premium supermarket segment, in addition to rescuing the strength of the Extra brand.
Combining GPA’s expertise with Africa Creative’s boldness, we are ready to write together a new chapter full of innovative ideas and memorable campaigns that will transform GPA’s communication. We have the challenge of further strengthening their brands, which will be done with an exclusive team within the agency, said Mrcio Santoro, partner, co-president and CEO of Africa Creative.
