Mariana Hasselmann will be responsible for highlighting the importance of the agency’s content and reporting directly to the CEO, Fernando Musa
Ogilvy Brasil announced the arrival of Mariana Hasselmann to take on the role of Head of Content at the agency. The executive will respond to the CEO, Fernando Musa.
In this role, the executive will work with the aim of highlighting to brands the importance of the content produced at the agency, adapting to each person’s needs, in addition to finding the best ways to generate relevance and value on a daily basis among all groups. .
“We have to understand content as everything we do on a daily basis with our brands. Within the culture of our delivery, and not just as a specific area. And with Mari’s arrival, the idea is to continue reinforcing this culture and helping the agency as a whole on this path”, said Musa.
The executive worked as content director at Wunderman Thompson, the new VML. In addition to this, the professional also has experience with Fbiz, Bold and DPZ&T.
“I believe that content is a path of integration, and what motivates me is to create this multidisciplinary culture, where everyone can collaborate. I see content very much as a protagonist, everything is content, and through it we are able to motivate brands, customers and of course, the consumer”, highlighted Mariana.
