WPP-BAV highlights the importance and relevance of the brand in terms of reputation and trust among the Brazilian consumer.
O Complain herethe largest research and reputation site, considered one of the 20 most influential retail brands in Latin America by WPP-BAV (global strategic consultancy with expertise in consumer insights, brand and marketing strategy). The announcement took place in New York this week during the NRFs Retail Big Show, the largest retail fair in the world.
Among the primary characteristics highlighted by these brands as factors driving influence, the study highlights Purpose, Convenience, Authenticity and Trust. What for the CMO of Reclame AQUI, Felipe Paniago, are elements inherent to the brand, which celebrates 24 years of history in 2024, and show the weight and relevance of RA for Brazilians.
Being ranked in this top 20 in Latin America shows, once again, that trust and reputation are at the top of consumer priorities when purchasing, even more than the search for price. And Reclame AQUI is the place that concentrates these two relevant aspects for quality brands, which care about the consumer and understand that service, building a good reputation and relationships with customers have a non-negotiable value for the brand. We are the main repository of reputation and trust in the country: important, indispensable, in the consumer journey; and considered strategic for the growth of companies, analyzes Paniago.
The National Retail Federation – NRFs Retail Big Show is the main showcase of new practices and points out trends for global retail throughout 2024, taking into account points such as technology, consumer behavior and consumption, technology, ESG and AI.
In the study, Reclame AQUI appears among sectors such as payment methods, fashion, e-commerce, marketplaces and delivery services, for example. It is described as a brand that is not a retailer in the traditional sense, but still impacts Latin American retail.
More than a complaints website, Reclame AQUI has become a hub of trust and purchase decision-making for the millions of consumers who research brands daily. From companies’ service practices to their reputation, at Reclame AQUI, Brazilians form their perception and build their relationship of trust with brands, taking heavily into account the experiences and opinions of third parties: consumers trust consumers.
Furthermore, the platform is a major business generator and promoter of brand building for more than 650 thousand brands, currently registered on the platform. They use Reclame AQUI to interact with clients and consumers and see RA as a channel to strengthen their values, starting to consider RA as a business partner for growth and consolidation among their consumers.
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