The KITKAT Chocolatory concept store launches a themed box that includes eight units of KITKAT Pick&Mix.
A national reference in culture and gastronomy, the city of So Paulo celebrates its 470th anniversary on January 25th. To give gifts to São Paulo residents, lovers of the capital of São Paulo and enthusiasts for different chocolate flavors, KIT KAT Chocolatory, KITKAT’s concept store, launches I Love SP gifting from January 18th.
The themed box has eight special units of KITKAT Pick&Mix, with four iconic flavors reminiscent of the city of São Paulo: bread on the griddle, bolinho de rain, sweet popcorn and the classic pingado (coffee with milk).
Although the launch will take place close to São Paulo’s anniversary, the novelty is not limited to Chocolatory units in the city and will also be available in all of the brand’s stores and points of sale for a suggested price of R$49.90.
I Love SP comes to celebrate São Paulo’s DNA in the best possible way, highlighting the city’s everyday classics: breakfast with drippings and bread on the plate, sweet popcorn as a snack in the middle of the day, and that cupcake warm and cozy atmosphere at home, comments Tatianna Perri, head of marketing at Nestl Chocolates. We are increasingly expanding our portfolio to bring unique experiences to consumers through KITKAT chocolates. The same thing that São Paulo does for everyone: it embraces the diversity of cultures and flavors, and provides different experiences and new things, whether for São Paulo residents born and raised in the city or for those at heart, he concludes.
The products are available for purchase at the KITKAT Chocolatory stores in the Morumbi and Ptio Paulista shopping malls, and at the brand’s kiosks located in the Cidade So Paulo, Eldorado, Center Norte and Anlia Franco shopping malls, in So Paulo; Park So Caetano, in So Caetano do Sul; Tambor, in Barueri; and Parque D. Pedro, in Campinas.
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