With the concept “Feeling that will never end”, the official debut of the uniform will be against Santo André this Saturday.
O I know Paulo presented its new uniforms for the 2024 season. This is a double debut: from New Balancein the supply of sports equipment, and Superbet, in the master sponsorship.
Tricolor will take to the field for the first time with the new uniform this Saturday (20), in the opening round of the Campeonato Paulista, against Santo André. The game will take place at MorumBIS
At the match, fans will be able to see the shirt created by New Balance live under the Feeling that never ends concept.
The partnership between New Balance and So Paulo Futebol Clube now begins in 2024 at a very happy moment, due to the fact that the club recently won the only title it was missing, which was the Copa do Brasil. We followed this moment with great joy, and we also observed all the enthusiasm of the fans with this great phase experienced by So Paulo on the pitch. Given this, we developed new uniforms for the club to honor this rich history of tradition and victories and also to reinforce the points of connection between the club and the global sports brand. Just as So Paulo does an excellent job in its youth categories, New Balance also believes strongly in the power of now to influence the tomorrow of the communities where it is involved, says Leandro Moraes, brand director at New Balance.
The main shirt, which maintains its traditional design with white as the predominant color, with the red, white and black stripes running horizontally, pays homage to the essence of the club and its gift of rebirth in moments of adversity and mistrust.
The phrases Clube da F and Where the coin falls will be present on the club’s main shirt. The first appears on the back of the uniform, next to the collar. The second will be stamped on a stamp on the front side, and will also display the number 1943, in reference to the year in which So Paulo was champion of São Paulo.
In the away uniform, New Balance praises the work done by So Paulo in its youth categories. Under the theme The story begins here, the shirt with vertical red, white and black stripes reflects Tricolor’s project in revealing players for world football.
The concept presented by New Balance for this new So Paulo Futebol Clube collection is one that touches the hearts of those who love the club. This uniform expresses the history of this institution, which is one of the largest in Brazilian and world football. We believe that, with this shirt, we will be very successful. After all, So Paulo is the faith club where the penny lands. Carrying this on our shirt every day is very important, so that players and fans always keep this in mind and remember where we come from, comments Julio Casares, president of So Paulo.
So-Paulinos dressed up!
New Balance has also developed special shirts for fans, which will have an identical design to the uniforms worn by players, but with a different fabric.
While the pieces for the matches will be made of polyester with lightweight elastane on the front and breathable mesh on the back, which provides greater breathability and lightness, and delivers more performance for high-performance athletes, the version for the fans will be 100% made of polyester. textured.
The player version shirt (home and away) will be sold in the main So Paulo Futebol Clube and New Balance stores, as well as partner chains, for R$ 449.99. The men’s fan version will be priced at R$ 349.99, and the women’s and youth fan shirt will be sold for R$ 299.99.
General sales will begin this Saturday (20th) on the same digital channels, and also in the brand’s and club’s physical stores. From Monday (22nd), the uniforms will also be available in the main sports retail chains.
*With information from MKT Esportivo
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