The aim of the action is to reinforce the importance of reapplying sunscreen in the summer
Nivea, through its sun protection line called Nivea Sun, announced the launch of the “Salva Pele” project, which aims to reinforce the importance of using sunscreen.
The action will take the line’s products to the beaches of Brazil with the intention of encouraging the reapplication of sunscreen among bathers.
In the initiative, which will take place on the main beaches of Santa Catarina, Rio de Janeiro, Cear and Bahia between the weekends of January 19th and February 4th, people will walk along the shores wearing clothes inspired by “life savers” with the products of brand.
Within the project, the Salva Pele Station was also developed, a space to welcome people on the Porto da Barra beach, in Salvador, bring together consumers and present the SUN line products.
Nivea Sun products reflect all our skin expertise. We continue on the educational journey about the importance of applying and reapplying sunscreen regularly to avoid damage caused by the sun’s rays and, at the same time, guarantee the health and beauty of the skin. This is part of our role, including as leaders in the sun protection category. We will be where the consumer is, ensuring the protection and care they need while making the best of sunny days, said Andra B, Nivea Marketing Director.
The project will bring a different narrative to these promoters and expand the message about the importance of using sunscreen.
